Great culture SPARKS BIG ideas.

We harness the innovative potential of your people to SPARK transformational ideas and winning culture.

As founder of Ignitor®, Keith Wilmot, is the former head of innovation and creativity at The Coca-Cola Company and a renowned expert in accelerating innovation in people, brands, and business. The Ignitor Group creates customized workshops, both live and virtual, helping teams launch transformational ideas and build exceptional culture.

Trusted by some of the best brands…

We believe great culture, creativity, and innovation are harnessed through key behaviors, attributes, and mindsets that unlock human potential and SPARK leaders to think, lead, and behave differently. And YES, that’s a real tiger. It’s just one of the many culture and ideas workshops we’ve successfully delivered.

Our PRODUCTS

Great culture achieves the impossible. We’ll fire up your team through a hands-on, unique experience that builds the right attributes, behaviors, standards, and mindset needed to hardwire collaboration and innovation into a winning culture.

We’ll lead your team through our four-phase Ignitor® process that uncovers new insights and teaches innovation behaviors that spark BIG ideas.

We’ll creatively design and lead your team through insight immersions that uncover clues your competitors don’t see that spark bigger, more innovative ideas.

We’ll work to strategically build the right conditions, capabilities, environment, and metrics to transform your organization into a winning culture.

We'll strategically assess and develop the attributes of your people to create a growth and innovation mindset of thinking, leading, and behaving differently for better results.

GREAT CULTURE.

BIG IDEAS.

GROWTH MINDSET.