Yes, Keith Wilmot brought a live 600-pound white Siberian tiger to a Coca-Cola Company marketing meeting. But that’s not what this book is about.

"What's Your Tiger Moment?" is a transformative guide for leaders at all levels, from senior executives to start-up founders to team managers and every leader who isn’t defined by a role. Through first-telling of stories from some of the most prominent organizations and brands in the world, this book is your initiation into nine simple yet powerful behaviors that ignite exceptional organizational culture, spark innovation, and energize teams. Over the past two decades, my colleagues and I have defined, developed and taught these behaviors to hundreds of leaders throughout the world, and we’ve seen first-hand how powerfully they have changed lives, teams and entire organizations. By embracing and embodying these behaviors, you can radically enhance creativity, make work feel effortless, and create environments that people want to be a part of. This book will force you out of your comfort zone to think, lead and behave differently to achieve extraordinary results.

You should expect no less.

Open the book and start anywhere to discover how to spark your own "Tiger Moment" and inspire greatness for yourself and your organization.