John is a master at balancing human perspective and business acumen to ignite actionable solutions. Prior to becoming one of the founders of The Green Room Collective, John spent several years developing creative campaigns that drove sales for leading global brands in the advertising world and another 15 years as the Global Director of Innovation Ignitor at the Coca-Cola company. This extensive experience on both sides of the aisle enabled him to show his magic in 35 markets, with a proven record of producing innovative business solutions in his work with top global brands and partners like Coca-Cola, Unilever and McDonald's.