Pete Canalichio is on a mission to help brands find the most authentic parts of their story so they can share it with the world! After a successful career working in global branding, brand expansion, and marketing for companies like Newell Brands and Coca-Cola, Pete realized that his greatest passion was helping brands reach their full potential. Not only that, but he also wanted them to grow and thrive in the marketplace, as well as in the minds of consumers. BrandAlive.ai allows Pete to reach a greater audience to help brands move the dial through the authentic – and accurate – telling of their story.